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Don's Hot Rod Shop Branding + Stationary
enhancment
Project Overview
The Don’s Hot Rod Shop brand identity was designed to create a strong visual foundation for the brand. The project includes logo design and stationery, ensuring clarity and consistency across print applications.
THE PROCESS
IDEATION SKETCHES
Developed initial logo concepts and visual themes through sketching and refinement, defining the tone and direction of the brand before moving into final execution.
BRANDING
FINAL LOGO + BRANDING
The final logo combines a script wordmark with subtle custom refinements and a flame-inspired “D” mark, resulting in a bold yet controlled identity suitable for digital and print applications.
PRINT MATERIAL
FINAL STATIONARY SYSTEM
The stationery system applies the brand consistently across printed materials, using clear hierarchy and restrained layout decisions to support everyday business use.
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